September 9, 2014

9 Lessons After 25 Years in the Business

Twenty-five years ago this week, I found myself out of a job. It wasn’t planned, and it turned out to be one of the best things […]
August 29, 2014

5 Tips to Break through the 12,000 Emails Reporters Receive–and Delete–Each Year

How do you cope when the reporters you want to target get 12,000 emails a year – and spike most of them? That’s our job–hitting it […]
August 22, 2014

The Seven Deadly Sins of Social Media

Managing your company’s social media accounts is fun and easy, right? A few posts here, a few “Likes” there, what’s the big deal? But are you […]
July 11, 2014

Harnessing the Social Power of Your Biggest Fans

The concept of brand “superfans” is not necessarily a new one. Consumers all over the world have been talking about their favorite companies and products online, […]
June 25, 2014

The Who, What, Where, and Why of Content Strategies

Creative content budgets are expected to swell this year, but most businesses are still struggling to string together an effective content strategy. Before jumping in to […]
June 10, 2014

The Art of Survey Creation

Executing survey campaigns can be extremely effective for our clients. The data gleaned from market surveys can be turned into press releases, market briefs and infographics, […]
May 20, 2014

So Who’s in Your Framily?

Yeah, there could be a new word. It might last for today’s social minute, or become another meme. In case you’ve been sleeping (or not watching […]
May 6, 2014

3 Signs You Need a Marketing Automation Tool

Have you considered making the leap to a marketing automation tool like Pardot, Marketo, Hubspot or Act-On? Deciding to use a new technology can be a […]
April 25, 2014

Rise of the Contributor and It’s Impact on the PR World

The model for newsrooms and publications is changing, and with that, reporting staffs are shrinking. For PR professionals, this means finding creative ways to make media […]