February 2, 2015

PR Lessons from the Patriots: Deflategate to the Super Bowl

Sunday’s Super Bowl win by the New England Patriots over the Seattle Seahawks was unbelievable, to say the least. The majority of fans, outside of Patriots […]
January 27, 2015

3 Reasons to Take More Risks in 2015

We’ve all been told to “get out of your comfort-zone.” It’s a phrase uttered by business leaders across all industries. So why aren’t more of us […]
January 20, 2015

CFOs’ Top Tips for Closing the Deal

You spend months planning for an investor pitch, and the average investor takes just five minutes to decide whether they’ll back you or not. Disheartening, but […]
December 15, 2014

So, You Caught the Reporter’s Interest. Now What?

Grabbing the attention of a reporter isn’t an easy task. With journalists receiving nearly 12,000 emails a year– most of which they delete- the competition for […]
December 12, 2014

COMING OCTOBER 2015: HUBWeek, Boston’s Answer to SXSW

This just in- Boston is launching what promises to be a major networking event showcasing innovation across technology, education, medicine and the arts from October 3-10, […]
December 8, 2014

The Show Goes On: The Art to Customer Conference PR

1.8 million: The approximate number of conventions, customer conferences, trade shows, exhibitions and events held each year. 100: The approximate number of conferences reporters are invited to […]
October 28, 2014

The New SEO: Tips and Tricks to Improve Your Rank

Great SEO is no longer just “SEO.” In 2004, SEO consisted of mining for keywords and building links back to your webpages. Fast-forward 10 years and […]
October 24, 2014

Why 73% of Sales Pros Outperform the Competition

When sales kills it – no one demands to know what they’re doing right. Increasingly, they’re investing in social networks. The numbers – provided by Aberdeen […]
October 22, 2014

How to Tell Your Brand Story

Your product or service may be the muscle of your business, but your brand is its heart and soul. Even B2B companies are selling to people. […]