August 11, 2015

Is the Phone Pitch Really Dead?

The newsroom is shrinking, and reporters are busier than ever. Under pressure to meet deadlines with quality content that their readers care about, reporters are being […]
July 16, 2015

Solving the Puzzle, Working Together to Escape the Room

Corporate Ink recently visited one of Boston’s hottest attractions, Escape the Room, where after a long day of work, we decided to lock ourselves in a […]
July 15, 2015

Leveraging Our Agency PR Partner to Differentiate in a Crowded Travel Industry

By Katherine Wellman, vice president of marketing and product management, FlightView Winning in the travel tech space isn’t easy. It’s an ultra-competitive industry with numerous highly-entrenched […]
July 7, 2015

Why You Shouldn’t Cut Corners on Marketing Personalization

With the Apple Watch helping to kick start the boom of wearable technology, many consumers now have access to the internet, in multiple forms, wherever they […]
June 17, 2015

What “Back to the Future” Can Teach Us About Social Media Marketing

To put it mildly, Marty McFly had a busy adolescence. He traveled from 1985 to 1955, then to 2015 and to 1885 before finally ending back […]
June 8, 2015

Everything You Need to Know About Working with the Media

A Q&A with Journalist Kira M. Newman Kira Newman is a technology and psychology journalist who has written more than 1,300 articles and seen over 13,000 […]
May 18, 2015

The “E” in “PESO”: Leveraging public relations in the new marketing model

  The marketing landscape has changed drastically in recent years, and today’s marketing program is no longer a mashup of standalone campaigns. Marketing success demands integration, […]
May 13, 2015

SEO Starter Pack: Simple Steps for Successful Optimization

Earlier this spring, Google rolled out a significant change in its algorithm to account for the high-volume of mobile searches taking place. While Mobilegeddon wasn’t the […]
May 8, 2015

How To Maximize Positive Media Coverage

Landing a great piece of media coverage takes a lot of skill and effort. For the best results, you must take the time to identify a […]