September 29, 2015

Microcontent: Bite-Sized Content is the Next Big Thing

It wasn’t that long ago when many people would start their day by sitting down with a newspaper, a hot cup of coffee and a warm […]
September 10, 2015

Getting social: Building your personal brand

While using social media from a marketing and PR standpoint isn’t new, some professionals often forget to build out their own personal profiles, or have trouble […]
September 8, 2015

Yes, Earned Media Measurement Does Exist

A Q&A with Christine Perkett, founder of SeeDepth Measuring the effectiveness of media relations has long been a struggle for marketers. Tools that measure what actually […]
August 27, 2015

Share the wealth: Replicating Airbnb’s success

If you’re living in a city, there’s a good chance that you’ve contributed to the sharing economy, whether you know it or not. The sharing economy […]
August 18, 2015

Demand Generation and PR: Why the two must become one

The most successful brands – whether in business to business, business to consumer or the nonprofit space – find ways to tell compelling stories that speak […]
August 11, 2015

Is the Phone Pitch Really Dead?

The newsroom is shrinking, and reporters are busier than ever. Under pressure to meet deadlines with quality content that their readers care about, reporters are being […]
July 16, 2015

Solving the Puzzle, Working Together to Escape the Room

Corporate Ink recently visited one of Boston’s hottest attractions, Escape the Room, where after a long day of work, we decided to lock ourselves in a […]
July 15, 2015

Leveraging Our Agency PR Partner to Differentiate in a Crowded Travel Industry

By Katherine Wellman, vice president of marketing and product management, FlightView Winning in the travel tech space isn’t easy. It’s an ultra-competitive industry with numerous highly-entrenched […]
July 7, 2015

Why You Shouldn’t Cut Corners on Marketing Personalization

With the Apple Watch helping to kick start the boom of wearable technology, many consumers now have access to the internet, in multiple forms, wherever they […]