Insight into the world of tech, marketing and PR.

September 30, 2019

Video and Your Media Strategy in an Increasingly Digital World

The rise of digital has brought traditional public relations to a whole new level, leveraging integrated media as a means to engage audiences through story-driven, multi-media […]
September 23, 2019

PR and Marketing Strategy: Don’t Let Your Plan Block the Path to Success

“In preparing for battle I have always found that plans are useless, but planning is indispensable.” ― Dwight D. Eisenhower As a career PR and marketing […]
March 1, 2019

New Guidebook: Shorten the Path to Relevancy

In our latest B2B marketing & PR guidebook, we discuss the ever important topic of relevancy and how to strategically build it into your programs. The […]
September 7, 2017
marketing tech, b2b

Cut through noise: How B2B marketers earn trust

Technology has created a new era of marketing, in which powerful decision engines are helping determine which path is most likely to yield the most favorable […]
August 2, 2017

How solid media coverage translates into sales

Strategically placed media coverage can translate into tangible business results. Learn more about how good press can build pipeline and give you more than just third […]
March 16, 2017

From peer to peer: Seeking advice from other entrepreneurs (part 1)

As an entrepreneur, questions you’ve never considered and scenarios you’ve never encountered are constantly bubbling up. No matter what your background may be and no matter […]
January 25, 2017
Bean Pod podcast

Video for beginners: Tips & tricks from Darcy Fortune (Podcast)

Darcy Fortune, videographer and SEO PR Analyst at GCAi joins this week’s episode of The Bean Pod to share advice for getting started with video content. […]
January 24, 2017

A practical guide to networking in PR and marketing

Love it or hate it, networking is a critical component to growing your professional career. Whether you’re looking for a job or just want to meet […]
January 9, 2017

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!