September 30, 2019
The rise of digital has brought traditional public relations to a whole new level, leveraging integrated media as a means to engage audiences through story-driven, multi-media […]
October 11, 2017
Like an interview, tradeshow marketing yields success proportionate to the effort you put into it. Would you walk into a job interview cold? Benjamin Franklin once […]
April 27, 2017
It’s Draft Day – but why should communications professionals care? If your job includes media relations, we’ll tell you why you should be paying attention. It’s […]
April 10, 2017
Scoring targeted, on-message media coverage is always a win – but it’s only the first step. After the story goes live and the initial excitement dies […]
March 14, 2017
St. Patrick’s Day in Boston: Where the bars open before noon, swarms of millennials storm the streets in fake beards and green body paint and the […]
November 28, 2016
It’s no secret that managing work, relationships and extracurricular activities can be a challenge. At Corporate Ink, we stress the importance of unplugging and relaxing, because […]
November 2, 2016
In this week’s episode of The Bean Pod, Corporate Ink discusses what it takes to build a well-rounded media approach. Are you trying to get covered […]
September 8, 2015
A Q&A with Christine Perkett, founder of SeeDepth Measuring the effectiveness of media relations has long been a struggle for marketers. Tools that measure what actually […]
August 11, 2015
The newsroom is shrinking, and reporters are busier than ever. Under pressure to meet deadlines with quality content that their readers care about, reporters are being […]