February 7, 2020
three-ways-to-hook-your-next-big-story

Five-star Coverage: Three ways to hook your next big story

Picture it now… It’s Monday morning. Your company is making headlines in the Wall Street Journal. The article references your business as a leader in its […]
December 17, 2019

The Next Generation of Corporate Ink

Ten years ago this week, I joined Corporate Ink. And today, I’m excited to share that I’ve acquired the agency. It’s been a wild and fulfilling […]
September 23, 2019

PR and Marketing Strategy: Don’t Let Your Plan Block the Path to Success

“In preparing for battle I have always found that plans are useless, but planning is indispensable.” ― Dwight D. Eisenhower As a career PR and marketing […]
July 30, 2018

Be the best from anywhere: Three tips for remote working success

In May 2018, CNBC reported that 70 percent of people around the globe work remotely at least one day a week. Statistics like that don’t indicate […]
July 25, 2018

Why outsource PR? The missing piece to your marketing puzzle

Behind every great company is a great PR pro. Okay, we may have altered that old saying a bit, but it still holds true; a company’s […]
July 3, 2018

What Drives You? Finding and Growing Your PR Niche

“If you do what you love, you’ll never work a day in your life,” said Marc Anthony. This quote rings true every day I step into […]
May 31, 2018

The components to a successful media launch: Before, during and after

One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product release, funding, an industry […]
April 20, 2018

Crisis Communication Starts with Customer $LUV

Southwest Airlines had a bad week. The fatal accident on flight #1380 left one dead and many others injured and scarred – every airline’s worst nightmare. […]
October 11, 2017

Why you should prep for your tradeshow like a job interview

Like an interview, tradeshow marketing yields success proportionate to the effort you put into it. Would you walk into a job interview cold? Benjamin Franklin once […]