March 24, 2021

Five Tips for Shaping Your Thought Leadership Strategy

It goes without saying that the pandemic rocked the traditional business landscape. More of us are living online and businesses are preparing for another unpredictable year. […]
January 8, 2021

6 B2B Marketing and PR Resolutions for 2021

New year, new goals. Are you being tapped to deliver more this year, with similar budget and resources? Here are six strategies for making a bigger […]
August 6, 2020

Marketing Do’s and Don’ts During a Pandemic

The escalation of COVID-19 has impacted every aspect of our lives. From upending our personal and professional lives to creating economic instability, the pandemic has majorly […]
July 8, 2020
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Four Tips to Better Understand Your Audience

Campaign performance and audience receptivity are directly linked – for better, or worse. We have all seen this play out. When anticipated and executed correctly, brands […]
April 22, 2020
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Three Reasons to Plan for a Sustainable Future, Even After Earth Day

With so much on our minds lately, it’s important to take some time to stop and smell the roses. Although every part of our lives has […]
April 20, 2020

Four tips for engaging influencers & top-tier reporters

Landing a big story tops many of our clients’ agendas – and why wouldn’t it? Being quoted or sourced by top-tier reporters and influencers strengthens brand […]
April 1, 2020

COVID-19: 9 Ways to Adjust your Marketing and PR Strategy

COVID-19: 9 Ways to Adjust your Marketing and PR Strategy The coronavirus has impacted every part of our lives. Our thoughts go first and foremost to […]
February 7, 2020
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Five-star Coverage: Three ways to hook your next big story

Picture it now… It’s Monday morning. Your company is making headlines in the Wall Street Journal. The article references your business as a leader in its […]
December 17, 2019

The Next Generation of Corporate Ink

Ten years ago this week, I joined Corporate Ink. And today, I’m excited to share that I’ve acquired the agency. It’s been a wild and fulfilling […]