March 18, 2020

B2B Social Media Marketing: 10 stats that prove it’s worth the investment

Wondering whether your B2B organization is cut out for social media? Like any good marketer—we know a decision like this needs to be backed by data. […]
March 6, 2020
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CI’s Take: Three Lessons B2B Marketers Can Learn from B2C

February may be the shortest month of the year, but it’s packed with a ton of celebrations. And in a profession that revolves around timing and […]
September 30, 2019

Video and Your Media Strategy in an Increasingly Digital World

The rise of digital has brought traditional public relations to a whole new level, leveraging integrated media as a means to engage audiences through story-driven, multi-media […]
September 17, 2019

How to future proof your social media strategy

It’s hard to remember a time without social media. We’d thumb through catalogs to shop for items instead of scrolling down Instagram. And although we’ve come […]
May 22, 2018
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Identifying the right paid social platform

“Content is king.” Chances are, if you’re in marketing or PR, you’ve heard that phrase before, as it’s been imbibed by numerous marketers for years. Now, […]
February 23, 2018

Make sure your anchor text isn’t sinking your content

The purpose of this blog post is twofold: to educate you, dear reader, on best practices for writing anchor text, and to squeeze as many nautical […]
July 13, 2017

Why B2B brands can’t afford to forget about Facebook advertising

Facebook’s viability as a B2B advertising tool should not be overlook by organizations aiming to build awareness and pipeline. Nearly a quarter of the world’s population […]
June 28, 2017

To all: The worst email mistake – and how to fix it

Your audience matters just as much as your message. Three strategies to segment your email marketing database for better performance. Why isn’t this email going to […]
June 21, 2017

The power of words: Finding keywords to drive your SEO strategy

Accurate keywords are the core of any SEO strategy, but how do you figure out which ones will work? If there was one takeaway from our […]