February 24, 2021

Your B2B Email Marketing Strategy is Due for an Upgrade

Email marketing is the most influential source of information for B2B audiences. That’s not surprising considering within the first 15 minutes of waking up, 4 out […]
February 2, 2021

Five Questions Every SEO Beginner Has – Answered

SEO is a critical element to every marketing strategy. But for beginners, it can seem like a foreign language.  As somebody who lacked deep SEO experience […]
January 8, 2021

6 B2B Marketing and PR Resolutions for 2021

New year, new goals. Are you being tapped to deliver more this year, with similar budget and resources? Here are six strategies for making a bigger […]
September 16, 2020

Five 5-Second Reminders When Developing Social Ads

Every five seconds, 205,000 Facebook posts are uploaded, 23,000 tweets are posted, and 3,200 photos are put on Instagram. That’s also the amount of time you […]
August 6, 2020

Marketing Do’s and Don’ts During a Pandemic

The escalation of COVID-19 has impacted every aspect of our lives. From upending our personal and professional lives to creating economic instability, the pandemic has majorly […]
June 30, 2020
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World Social Media Day 2020: Connecting the world from a distance

Social media is an essential part of every marketing strategy. It influences the things we do, the decisions we make, and constantly exposes us to new […]
March 18, 2020

B2B Social Media Marketing: 10 stats that prove it’s worth the investment

Wondering whether your B2B organization is cut out for social media? Like any good marketer—we know a decision like this needs to be backed by data. […]
March 6, 2020
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CI’s Take: Three Lessons B2B Marketers Can Learn from B2C

February may be the shortest month of the year, but it’s packed with a ton of celebrations. And in a profession that revolves around timing and […]
September 30, 2019

Video and Your Media Strategy in an Increasingly Digital World

The rise of digital has brought traditional public relations to a whole new level, leveraging integrated media as a means to engage audiences through story-driven, multi-media […]