March 18, 2020

B2B Social Media Marketing: 10 stats that prove it’s worth the investment

Wondering whether your B2B organization is cut out for social media? Like any good marketer—we know a decision like this needs to be backed by data. […]
March 6, 2020
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CI’s Take: Three Lessons B2B Marketers Can Learn from B2C

February may be the shortest month of the year, but it’s packed with a ton of celebrations. And in a profession that revolves around timing and […]
December 17, 2019

The Next Generation of Corporate Ink

Ten years ago this week, I joined Corporate Ink. And today, I’m excited to share that I’ve acquired the agency. It’s been a wild and fulfilling […]
September 30, 2019

Video and Your Media Strategy in an Increasingly Digital World

The rise of digital has brought traditional public relations to a whole new level, leveraging integrated media as a means to engage audiences through story-driven, multi-media […]
September 23, 2019

PR and Marketing Strategy: Don’t Let Your Plan Block the Path to Success

“In preparing for battle I have always found that plans are useless, but planning is indispensable.” ― Dwight D. Eisenhower As a career PR and marketing […]
September 17, 2019

How to future proof your social media strategy

It’s hard to remember a time without social media. We’d thumb through catalogs to shop for items instead of scrolling down Instagram. And although we’ve come […]
September 10, 2019

The Marketer’s Checklist: Creativity, Consistency & Clarity

Options tend to overwhelm me. Not because I’m indecisive, but because of my desire to experience as much as possible. That’s why when it came time […]
March 1, 2019

New Guidebook: Shorten the Path to Relevancy

In our latest B2B marketing & PR guidebook, we discuss the ever important topic of relevancy and how to strategically build it into your programs. The […]
February 18, 2019

7 Ecommerce Forecasts for B2B Marketers

Some of the most interesting ideas at the recent annual ecommerce summit by MITX should be food for thought for B2B marketers: About how branding is shape-shifting; The […]