Creating awareness for the sake of awareness has never been enough. Media awareness needs to have an objective, and be amplified to ensure it reaches buyers. In most cases, the amplification strategy is just as important as the coverage itself.
Here are five strategies to maximize the value of earned media, and ensure your coverage gets into the hands of the people that matter most: your customers and prospects.
No matter how great the media win, there’s no guarantee your target prospects will see the story. Next time you score a big win, don’t forget to amplify – the payoff is always worth the extra investment.
Corporate Ink is no stranger to awareness campaigns: Check out some of our previous work.