This post was co-written by Corporate Ink president Amy Bermar and account coordinator Amber Lynum.
Brands risk penalties for incorrectly identifying sponsored content with influence marketing. Corporate Ink reviews why copyright infringement needs to cover all forms of content.
Sometimes, you can’t have it your way.
Burger King is learning this the hard way, now that Belgium’s royal family is regally protesting its use of the king’s image in its ad with a king-to-king face-off.
Of course, the burger master should have known better. But this just reinforces the murky waters surrounding copyright infringement issues. Finding solid ground is becoming more important for B2B marketers vying to break through the social noise, and spending on social influencers becomes a bigger spend point.
Here are the four top takeaways we learned in smart webinar Guard Rails for Social Media Marketing last week from attorney Paavana Kumar from Davis & Gilbert LLP, hosted by our Worldcom partner, Padilla.
Influencer marketing is here in force, and likely to become a bigger spend for B2B marketers, right alongside paid search and content distribution. Better to get it right, and spend the money where it counts. Not legal fees.
Consider yourself a social media expert? Check out our podcast on social marketing and consumer behavior to see if there’s more you can learn.