March 8, 2021

International Women’s Day: Corporate Ink Edition

I’m incredibly fortunate to be surrounded by amazing women. As the president of a predominately female organization, I’m often asked how our team was built. The […]
January 8, 2021

6 B2B Marketing and PR Resolutions for 2021

New year, new goals. Are you being tapped to deliver more this year, with similar budget and resources? Here are six strategies for making a bigger […]
April 1, 2020

COVID-19: 9 Ways to Adjust your Marketing and PR Strategy

COVID-19: 9 Ways to Adjust your Marketing and PR Strategy The coronavirus has impacted every part of our lives. Our thoughts go first and foremost to […]
December 17, 2019

The Next Generation of Corporate Ink

Ten years ago this week, I joined Corporate Ink. And today, I’m excited to share that I’ve acquired the agency. It’s been a wild and fulfilling […]
April 20, 2018

Crisis Communication Starts with Customer $LUV

Southwest Airlines had a bad week. The fatal accident on flight #1380 left one dead and many others injured and scarred – every airline’s worst nightmare. […]
March 29, 2018

Remember to breathe

  One of the best benefits my agency offers is a paid three-week sabbatical. The only rule: give back, or learn or experience something new, but […]
April 10, 2017

Beyond the coverage: How to use media to drive pipeline

Scoring targeted, on-message media coverage is always a win – but it’s only the first step. After the story goes live and the initial excitement dies […]
August 29, 2016

Marketing to procurement and supply chain buyers: How tech providers can stand out in a crowded, copycat market

Save money. Reduce Risk. Increase efficiency. If you are a procurement or sourcing vendor, it’s likely that these three messages are baked into your sales and […]
January 2, 2013

7 Questions to Ask Before Launching an Integrated Marketing Campaign

There are many pieces to the integrated marketing puzzle. When constructed properly, the outcome can be a thing of beauty.  But if one or two puzzle […]