Amazon’s Data: The $12 Firelog Mistake
December 13, 2012
How Does The Zipcar Acquisition Improve Avis’ Brand?
January 2, 2013
There are many pieces to the integrated marketing puzzle.
When constructed properly, the outcome can be a thing of beauty. But if one or two puzzle pieces get lost — the business impact and ROI suffers.
Here are seven questions to ask before you launch your next campaign to ensure you get the most bang for your buck:
- Perfecting the offer: What’s your offer? Are you bringing customers and prospects value?
- Sales: How can we integrate with lead generation? Are your landing pages optimized to convert?
- Nurturing: What’s the call to action for each campaign element?
- Segmentation: Who’s our primary audience?
- Search: Have we incorporated relevant keywords? Will prospects find our content online?
- Digital brand awareness: How much re-purposing can we do across multiple channels (Twitter, LinkedIn, YouTube, SlideShare, etc.)?
- Thought leadership: Can we leverage the media for validation and reach?
- Measurement: Did the campaign convert?
Greg Hakim
Greg brings a passion for securing media placements and delivering results, and especially loves the challenge of pitching a difficult story and helping clients enter and survive in the social media space.
This Jersey boy and University of Delaware grad withstands the local sports heat, and remains loyal to all his favorite NYC sports teams. Sports are one of Greg’s favorite pastimes – he actually got his start in PR working for the Philadelphia 76ers public relations department. His favorite new hobby: SCUBA diving.
