I was stuck in the dentist office this morning, listening to my 65+ year old…
Last week, Comcast announced it will cut down its service appointment windows to two hours or shorter by next year. Bravo—especially for the company that earned the dubious Worst Company in America designation from The Consumerist last year.
As for the why, some of it’s surely PR – America loves a turn-around story. But it’s also good business, and if Comcast is spending millions on it, that’s because it’ll make millions more.
Like most obvious lessons, it can be reduced to three hard-dollar truths:
Do you think you’re making money through customer service? Want to know more about how to leverage it? Email me for our latest market brief – on running a killer customer reference program.
It starts with good service – but that’s only the beginning.
By: Melissa Nazar