For any business, reaching a wider audience is critical to expanding brand awareness and reaching new customers. Often, even the smallest details can make a big difference in who is reading the content you produce and hearing your core messages.
Here are three tips to improve your visibility (thanks to the eMarketing Association for the data):
An Image is Worth More than a Thousand Words
You’re sending a press release, something your company does dozens of times a year — how will your news catch the attention of a reporter?
The data shows that your news won’t stand out, but a picture might.
According to the eMarketing Association, 74% of reporters think press releases should include images – agreeing that a picture is indeed worth a thousand words.
Go a step further, integrate video content into your press releases for increased placements and media attention.
A Click is Just One Button Away
Spruce up email campaigns with more shareable content, which is proven to increase visibility. In fact, emails with social sharing buttons increase click-through rates by 158% according to the eMarketing Association.
Let your targets do your legwork- make it simple and easy for your customers and prospects to share your content with their networks.
Make a Face-to-Face Connection
In the new age of PR and marketing, traditional tactics are often forgotten. Still, there is no better way to create a lasting connection than to interact with a person.
In fact, 70% of B2B content marketers are finding events to be a very effective marketing tactic.
Marketers need to find every avenue to build relationships and earn the trust of their prospects and buyers. The modern buyer is looking for more than a sales pitch – hosting an event creates a unique opportunity to interact in person and with your brand.
Engaging with customers, prospects and media in person creates a lasting connection that an email marketing campaign can never recreate. So, put down the laptop and put together an event – bring in an industry expert for a speech, host a roundtable discussion, or simply organize a semi-annual breakfast.