Trade show

Insight into the world of tech, marketing and PR.

March 21, 2014

What Kind of Conference Do Your Customers Want?

There’s a lot to love about user conferences: The networking opportunities, the industry insights and best practices, the face–to-face conversations with customers – and of course, […]
January 23, 2014

When Are Trade Shows Really Worth It?

Right now, our office is buzzing about trade show and conference season. Sometimes the benefits outweigh the costs, but many marketers don’t have the numbers to […]
January 17, 2013

Trade Show ROI? 4 Ways to Get More of Everything You Want

The first trade show of the year opened with a quiet thud. CES’s 3,200 exhibitors may have gotten what they paid for, but unfortunately, almost none […]