Insight into the world of tech, marketing and PR.

May 1, 2017

Push vs. pull marketing: How millennials are changing the game

Though some members of other generations may give them a bad rap, millennials are challenging how companies have faithfully marketed their products for decades. Millennials may […]
November 28, 2016

Four tips for maintaining work-life balance in PR

It’s no secret that managing work, relationships and extracurricular activities can be a challenge. At Corporate Ink, we stress the importance of unplugging and relaxing, because […]
September 8, 2015

Yes, Earned Media Measurement Does Exist

A Q&A with Christine Perkett, founder of SeeDepth Measuring the effectiveness of media relations has long been a struggle for marketers. Tools that measure what actually […]
December 12, 2014

COMING OCTOBER 2015: HUBWeek, Boston’s Answer to SXSW

This just in- Boston is launching what promises to be a major networking event showcasing innovation across technology, education, medicine and the arts from October 3-10, […]
April 1, 2013

Will Technology Kill Creativity?

For some of us, toting a smart phone wherever we go is basically a gateway drug. First you’re just watching for an important email, then you’re […]
February 22, 2013

In Defense Of The Paper To-Do List

Corporate Ink employees fall into two camps when we talk about to-do lists: The paper lovers. Fanatics of a dying art form – handwriting – who […]
January 23, 2013

MIT’s Mistake –One Man, One Life

A few years ago, MIT was reeling from student suicides, and publicly vowed to be better at protecting the nearly-grown children it educates. Last week, it […]