So, you’ve set up your paid social media campaign – you’ve identified the right platforms for your audience and goals, revised several rounds of ad copy, […]
Facebook’s viability as a B2B advertising tool should not be overlook by organizations aiming to build awareness and pipeline. Nearly a quarter of the world’s population […]
This post was co-written by Corporate Ink president Amy Bermar and account coordinator Amber Lynum. Brands risk penalties for incorrectly identifying sponsored content with influence marketing. […]
Is all press good press? Sincerity is the key to recovering from public relations crises. Corporate Ink shares how to master crisis management. In the last […]
With the growing popularity of independent publications, it’s important than ever to be able to spot fake news. Here’s four tips to help you discern real […]
While using social media from a marketing and PR standpoint isn’t new, some professionals often forget to build out their own personal profiles, or have trouble […]
With the Apple Watch helping to kick start the boom of wearable technology, many consumers now have access to the internet, in multiple forms, wherever they […]
One tradition that marks the end of winter each year is March Madness. While television spots take the main stage, social media is increasingly becoming the […]
Great SEO is no longer just “SEO.” In 2004, SEO consisted of mining for keywords and building links back to your webpages. Fast-forward 10 years and […]
When sales kills it – no one demands to know what they’re doing right. Increasingly, they’re investing in social networks. The numbers – provided by Aberdeen […]
The concept of brand “superfans” is not necessarily a new one. Consumers all over the world have been talking about their favorite companies and products online, […]
When it comes to handling public relations during tragedy, the best advice is simple: Less is more. It’s clear to most (though not everyone, unfortunately) that […]
By Mary Conway, Conway Communications Last week’s ruling from the Securities and Exchange Commission about the use of social media to satisfy fair disclosure for corporate […]
For B2B companies, Pinterest’s ROI and measurability have been unclear. Last week, Pinterest gave B2B marketers a new incentive to rethink the platform when it unveiled […]
Many of the best early examples of Twitter’s new GIF-like video app (usually funny, miniature advertisements) come from the consumer side. But for B2B companies, when […]
Two stories this week expose another layer in the social onion: defining the legal rights of workers and employers, and governments. This interesting A1 piece in […]
This month, Constant Contact gave us a little insight around the biggest worries of small business owners. Better yet, the data confirmed our suspicions. So what […]
There’s no secret formula to measure the impact of social channels. But lately, LinkedIn’s impact really trumps Twitter and Facebook for B2B. One specific area stands […]
Consumer-facing companies have had no choice but to embrace nearly every social channel as it’s emerged. But most B2B companies have been able to take a […]
You choose the topic, draft the release, edit, edit again, finalize, and issue. Simple formula – but there’s a step that you could take to increase […]
Attention PR pros: if you’re not using HootSuite, you’re wasting time and clients’ money. Cross platform posting and up to the minute news? Yes, please & […]
Your customers and prospects are out there and talking – about your industry, and you. Are you letting your competitors speak for you? When customers and […]
Boston Globe Correspondent Kathleen Pierce recently wrote “Eat, tweet, blog,” an article chronicling a group of foodie bloggers’ (dubbed the ‘Boston Brunchers’) capturing the attention of […]
As mentioned in last week’s post on Facebook Timeline, there’s a host of changes outside the layout taking place on March 30. While the changes are […]
When Kansas Governor Sam Brownback’s office contacted a state high school, apparently irate about student Emma Sullivan’s particularly critical Tweet, lots of lessons were learned about […]
