Insight into the world of tech, marketing and PR.
September 21, 2018
So, you’ve set up your paid social media campaign – you’ve identified the right platforms for your audience and goals, revised several rounds of ad copy, […]
July 13, 2017
Facebook’s viability as a B2B advertising tool should not be overlook by organizations aiming to build awareness and pipeline. Nearly a quarter of the world’s population […]
May 31, 2017
This post was co-written by Corporate Ink president Amy Bermar and account coordinator Amber Lynum. Brands risk penalties for incorrectly identifying sponsored content with influence marketing. […]
May 8, 2017
Is all press good press? Sincerity is the key to recovering from public relations crises. Corporate Ink shares how to master crisis management. In the last […]
April 19, 2017
With the growing popularity of independent publications, it’s important than ever to be able to spot fake news. Here’s four tips to help you discern real […]
January 4, 2017
We’re welcoming listeners back to The Bean Pod with the first episode of the new year. Our resolution was to find great new guests who can […]
November 24, 2015
As the holidays descend upon us once again and online promotions ramp up, social media can quickly become a noisy and crowded place to share your […]
September 29, 2015
It wasn’t that long ago when many people would start their day by sitting down with a newspaper, a hot cup of coffee and a warm […]
September 10, 2015
While using social media from a marketing and PR standpoint isn’t new, some professionals often forget to build out their own personal profiles, or have trouble […]