So, you’ve set up your paid social media campaign – you’ve identified the right platforms for your audience and goals, revised several rounds of ad copy, […]
Facebook’s viability as a B2B advertising tool should not be overlook by organizations aiming to build awareness and pipeline. Nearly a quarter of the world’s population […]
This post was co-written by Corporate Ink president Amy Bermar and account coordinator Amber Lynum. Brands risk penalties for incorrectly identifying sponsored content with influence marketing. […]
Is all press good press? Sincerity is the key to recovering from public relations crises. Corporate Ink shares how to master crisis management. In the last […]
With the growing popularity of independent publications, it’s important than ever to be able to spot fake news. Here’s four tips to help you discern real […]
While using social media from a marketing and PR standpoint isn’t new, some professionals often forget to build out their own personal profiles, or have trouble […]