Social Media

Insight into the world of tech, marketing and PR.

September 21, 2018

Paid social – is it working?

So, you’ve set up your paid social media campaign – you’ve identified the right platforms for your audience and goals, revised several rounds of ad copy, […]
May 8, 2017

Risky business: How to handle PR nightmares

Is all press good press? Sincerity is the key to recovering from public relations crises. Corporate Ink shares how to master crisis management. In the last […]
November 24, 2015

How to perfect your holiday social media strategy

As the holidays descend upon us once again and online promotions ramp up, social media can quickly become a noisy and crowded place to share your […]
September 29, 2015

Microcontent: Bite-Sized Content is the Next Big Thing

It wasn’t that long ago when many people would start their day by sitting down with a newspaper, a hot cup of coffee and a warm […]
September 10, 2015

Getting social: Building your personal brand

While using social media from a marketing and PR standpoint isn’t new, some professionals often forget to build out their own personal profiles, or have trouble […]
July 7, 2015

Why You Shouldn’t Cut Corners on Marketing Personalization

With the Apple Watch helping to kick start the boom of wearable technology, many consumers now have access to the internet, in multiple forms, wherever they […]
March 30, 2015

Four PR Hacks You Need to Know

There’s no quick trick to rocket your company to fame, however there are some hacks that you should be doing to make it easier and quicker […]
March 16, 2015

B2B Brands Are Embracing A March Madness Social Strategy

One tradition that marks the end of winter each year is March Madness. While television spots take the main stage, social media is increasingly becoming the […]
October 24, 2014

Why 73% of Sales Pros Outperform the Competition

When sales kills it – no one demands to know what they’re doing right. Increasingly, they’re investing in social networks. The numbers – provided by Aberdeen […]
September 18, 2014

3 Ways to Turn Pinterest Into a B2B Lead Gen Machine

When it comes to B2B marketing with Pinterest, the main idea is to drive quality traffic back to the company website, with the ultimate goal of […]
August 22, 2014

The Seven Deadly Sins of Social Media

Managing your company’s social media accounts is fun and easy, right? A few posts here, a few “Likes” there, what’s the big deal? But are you […]
July 11, 2014

Harnessing the Social Power of Your Biggest Fans

The concept of brand “superfans” is not necessarily a new one. Consumers all over the world have been talking about their favorite companies and products online, […]
May 10, 2013

When Tragedy Strikes: A PR Checklist

When it comes to handling public relations during tragedy, the best advice is simple: Less is more. It’s clear to most (though not everyone, unfortunately) that […]
April 15, 2013

SEC’s Social Media Ruling Leaves Much to Be Determined

By Mary Conway, Conway Communications Last week’s ruling from the Securities and Exchange Commission about the use of social media to satisfy fair disclosure for corporate […]
March 21, 2013

Pinterest Unveils Web Analytics Tools

For B2B companies, Pinterest’s ROI and measurability have been unclear. Last week, Pinterest gave B2B marketers a new incentive to rethink the platform when it unveiled […]