social marketing

Insight into the world of tech, marketing and PR.

September 21, 2018

Paid social – is it working?

So, you’ve set up your paid social media campaign – you’ve identified the right platforms for your audience and goals, revised several rounds of ad copy, […]
May 24, 2017
Bean Pod podcast

Lessons from social marketing: Effectively driving behavior change (Podcast)

Erin Caldwell joins this week’s podcast to talk about how marketers can drive social change for issues from recycling to carpooling to energy conservation. The takeaways […]