Insight into the world of tech, marketing and PR.

August 2, 2017

How solid media coverage translates into sales

Strategically placed media coverage can translate into tangible business results. Learn more about how good press can build pipeline and give you more than just third […]
October 17, 2016
marketing tech, b2b

B2B Smarketing: Four reasons marketing and sales hate each other

Marketing hates sales, sales hates marketing. It’s an all too common trope we hear over and over again in this business. Marketing claims it’s creating tons […]
May 8, 2015

How To Maximize Positive Media Coverage

Landing a great piece of media coverage takes a lot of skill and effort. For the best results, you must take the time to identify a […]
April 30, 2015

Opening the gates: Should you free your content?

For the majority of marketing teams, gating content isn’t even a second thought. The idea of not creating tangible leads from a critical piece of content […]
February 9, 2015

CFOs’ 7 Skills Essential for Real Influence

The new worker – and that’s us – can expect to change jobs at least 15 times in their career. That’s twice as many as 20 […]
January 20, 2015

CFOs’ Top Tips for Closing the Deal

You spend months planning for an investor pitch, and the average investor takes just five minutes to decide whether they’ll back you or not. Disheartening, but […]
October 24, 2014

Why 73% of Sales Pros Outperform the Competition

When sales kills it – no one demands to know what they’re doing right. Increasingly, they’re investing in social networks. The numbers – provided by Aberdeen […]
October 20, 2014

ROI Raises the Game for 2015

“How much revenue is marketing driving?” It’s the question of the day – and it’s getting louder. By 2017, marketing budgets are slated to outstrip IT spending. […]