roi

Insight into the world of tech, marketing and PR.

July 20, 2016

Three Considerations for your B2B Marketing Budget

Most B2B company leaders understand the need for a strategic marketing budget: it can help build awareness for your brand, prompt partnerships and turn cold leads […]
September 8, 2015

Yes, Earned Media Measurement Does Exist

A Q&A with Christine Perkett, founder of SeeDepth Measuring the effectiveness of media relations has long been a struggle for marketers. Tools that measure what actually […]
October 20, 2014

ROI Raises the Game for 2015

“How much revenue is marketing driving?” It’s the question of the day – and it’s getting louder. By 2017, marketing budgets are slated to outstrip IT spending. […]
March 10, 2014

4 Tips on Tracking Metrics and Your PR Campaign Decisions

PR has changed over the last decade, and gone are the days when campaigns were measured on “buzz” and “excitement.” Now, nearly every type of PR […]