reaching your audience

Insight into the world of tech, marketing and PR.

July 15, 2013

Senior HARO Editor turned PR newbie, Tips for HARO beginners

For all the PR professionals out there, seasoned or new, it’s crucial to connect with the media in a timely and convenient way. One tool that […]
July 10, 2012

Symbols in Your Customers’ Culture

IT buyers have common goals and interests – they want to find, buy and launch a solution that reduces cost and inefficiency. Because there is a […]