public relations

Insight into the world of tech, marketing and PR.

May 31, 2018

The components to a successful media launch: Before, during and after

One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product release, funding, an industry […]
April 20, 2018

Crisis Communication Starts with Customer $LUV

Southwest Airlines had a bad week. The fatal accident on flight #1380 left one dead and many others injured and scarred – every airline’s worst nightmare. […]
March 6, 2017

Creating action from awareness: How to win a prospective client’s business

When it comes to assessing the benefits and value of a comprehensive public relations program, the first thing companies typically look toward is awareness. After all, […]
December 7, 2016

Even “boring” industries need marketing

At Corporate Ink, we’ve heard it many times: “I love the work you guys do, but the stuff my company does just isn’t that interesting. I’m […]
May 24, 2016

This month in PR and marketing: May 2016

The marketing and PR world is constantly evolving, and this month was no exception. Here are four recent stories that discuss what’s hot right now: 1. Has […]
January 26, 2016

Here’s the definitive answer to picking agency vs. in-house life

Spoiler alert: I won’t be giving you the definitive answer to the agency vs. in-house question in the next 700ish words. Sorry to disappoint with my […]
January 12, 2016

Five reasons you should go to grad school for public relations

In the summer of 2013, I had to make a choice. As a rising college senior, I needed to decide if I would spend that fall […]
October 1, 2015

Four traits to look for in a content agency

Marketers know they need to produce quality content, but adding content creation to the ever-growing list of a marketer’s responsibilities is easier said than done. Typically, […]
September 8, 2015

Yes, Earned Media Measurement Does Exist

A Q&A with Christine Perkett, founder of SeeDepth Measuring the effectiveness of media relations has long been a struggle for marketers. Tools that measure what actually […]
August 18, 2015

Demand Generation and PR: Why the two must become one

The most successful brands – whether in business to business, business to consumer or the nonprofit space – find ways to tell compelling stories that speak […]
August 11, 2015

Is the Phone Pitch Really Dead?

The newsroom is shrinking, and reporters are busier than ever. Under pressure to meet deadlines with quality content that their readers care about, reporters are being […]
May 18, 2015

The “E” in “PESO”: Leveraging public relations in the new marketing model

  The marketing landscape has changed drastically in recent years, and today’s marketing program is no longer a mashup of standalone campaigns. Marketing success demands integration, […]
May 8, 2015

How To Maximize Positive Media Coverage

Landing a great piece of media coverage takes a lot of skill and effort. For the best results, you must take the time to identify a […]
April 9, 2015

What’s the Value of Public Relations, Anyway?

“You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There […]
March 30, 2015

Four PR Hacks You Need to Know

There’s no quick trick to rocket your company to fame, however there are some hacks that you should be doing to make it easier and quicker […]
March 2, 2015

Want to Work in PR? 4 Interviewing Tips You Need to Know

Public Relations is a leading industry to work in, and one of the most rewarding, particularly for college graduates holding a degree in marketing, communications, or business. […]
February 16, 2015

Three Simple Tactics to Increase Your Reach

Getting noticed by customers, prospects and media isn’t easy nowadays. For any business, reaching a wider audience is critical to expanding brand awareness and reaching new customers. […]
January 27, 2015

3 Reasons to Take More Risks in 2015

We’ve all been told to “get out of your comfort-zone.” It’s a phrase uttered by business leaders across all industries. So why aren’t more of us […]
December 15, 2014

So, You Caught the Reporter’s Interest. Now What?

Grabbing the attention of a reporter isn’t an easy task. With journalists receiving nearly 12,000 emails a year– most of which they delete- the competition for […]
December 8, 2014

The Show Goes On: The Art to Customer Conference PR

1.8 million: The approximate number of conventions, customer conferences, trade shows, exhibitions and events held each year. 100: The approximate number of conferences reporters are invited to […]
September 9, 2014

9 Lessons After 25 Years in the Business

Twenty-five years ago this week, I found myself out of a job. It wasn’t planned, and it turned out to be one of the best things […]
July 15, 2013

Senior HARO Editor turned PR newbie, Tips for HARO beginners

For all the PR professionals out there, seasoned or new, it’s crucial to connect with the media in a timely and convenient way. One tool that […]
May 16, 2013

Why PR is More Interesting Than Being a Reporter

Next year marks 25 years in PR for me. I switched after writing about 2,500 newspaper stories from a whole bunch of different countries, and the […]
May 10, 2013

When Tragedy Strikes: A PR Checklist

When it comes to handling public relations during tragedy, the best advice is simple: Less is more. It’s clear to most (though not everyone, unfortunately) that […]
May 6, 2013

Communicating to Shareholders? Not All Private-Company Matters Are Private

Our partners in Worldcom – the world’s largest partnership of independently owned PR firms – represent some of the top thinking across PR and marketing disciplines. […]
May 3, 2013

RE: AC Opening – Let’s Connect on the Phone

Phone interviews are a critical step to getting your foot (literally) in the door. It’s the first chance you have to bring your resume to life, […]
April 1, 2013

Will Technology Kill Creativity?

For some of us, toting a smart phone wherever we go is basically a gateway drug. First you’re just watching for an important email, then you’re […]
February 4, 2013

3 Rules for Smarter Sponsorships: The Socially Dirty Underbelly

Every week, I hear about another company looking for a demi-celebrity to endorse a product, or spice up an event. That’s cool, sometimes. But other times, […]
February 1, 2013

PR Confidential: PR Versus Publicity

It’s a semantic question.  What is the difference?  Seth Godin articulates his vision on his blog below: Publicity is the act of getting ink. Publicity is […]
January 30, 2013

Good Advice In A Bad Situation

The best advice is also the hardest, especially in times of crisis – and the rules of the game are mutating – in this new social […]
January 17, 2013

Trade Show ROI? 4 Ways to Get More of Everything You Want

The first trade show of the year opened with a quiet thud. CES’s 3,200 exhibitors may have gotten what they paid for, but unfortunately, almost none […]
December 6, 2012

What Can Endorsements Do For You?

A powerful endorsement can make or break a deal – or in President Obama’s case, a campaign. Just ask Governor Christie and Mitt Romney. Gov. Christie […]
July 26, 2012

The Myth of the Summer Slowdown

According to my friends in the non-PR world (and some PR pros, too), the summer months are supposed to be quiet – a time to get […]
May 9, 2012

Four Things I Couldn’t Work in PR Without

We all have our bare necessities, those simple bare necessities, to forget about our worries and our strife. And although we aren’t in the jungle, without […]
May 4, 2012

PR Confidential: Why Creativity is More Important than Ever

It used to take me hours to plan a media campaign. But now I can literally do in minutes. I remember sifting through a big bound […]
May 2, 2012

My Three Biggest Mistakes in Running a Business

I was reading The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It – and while I can’t say I took […]