pr

Insight into the world of tech, marketing and PR.

August 2, 2017

How solid media coverage translates into sales

Strategically placed media coverage can translate into tangible business results. Learn more about how good press can build pipeline and give you more than just third […]
May 8, 2017

Risky business: How to handle PR nightmares

Is all press good press? Sincerity is the key to recovering from public relations crises. Corporate Ink shares how to master crisis management. In the last […]
April 12, 2017
Bean Pod podcast

PR for robots? Why robotics companies need to take advantage (Podcast)

The robotics industry is set to grow to more than $130 billion in just two years. Gil Haylon joined The Bean Pod to discuss the challenges […]
February 13, 2017

Clients are successful at PR when…

Having spent the better part of 20 years working in PR agencies I can tell you that one of the most common discussions with new clients […]
January 24, 2017

A practical guide to networking in PR and marketing

Love it or hate it, networking is a critical component to growing your professional career. Whether you’re looking for a job or just want to meet […]
January 9, 2017

Corporate Ink’s top 16 of 2016

In 2016, we saw a lot of big changes at Corporate Ink: From new digs to new clients to new employees, the year was one of […]
November 28, 2016

Four tips for maintaining work-life balance in PR

It’s no secret that managing work, relationships and extracurricular activities can be a challenge. At Corporate Ink, we stress the importance of unplugging and relaxing, because […]
November 21, 2016
marketing tech, b2b

Innovation Women conference: Empowering women to succeed in public speaking

Last month, some of the ladies of Corporate Ink had the chance to attend an event hosted by Innovation Women and Women Entrepreneurs Boston (WE Bos). […]
November 15, 2016

What you can learn from Samsung’s (literal) meltdown

Samsung has been in the hot seat lately – literally. Samsung’s Galaxy Note7 crisis made headlines last month as reports arose of devices inexplicably catching fire. […]
September 12, 2016

Making moves: Corporate Ink sets up shop downtown

Every year in business is worth celebrating. This September – our 28th anniversary – is especially notable: We’re now located in the heart of our Boston […]
August 29, 2016

Marketing to procurement and supply chain buyers: How tech providers can stand out in a crowded, copycat market

Save money. Reduce Risk. Increase efficiency. If you are a procurement or sourcing vendor, it’s likely that these three messages are baked into your sales and […]
August 15, 2016
First year job

The view from my office: Five lessons I learned as a Corporate Inker

After being exposed to Corporate Ink, it’s easy to lose sight of how special this agency is because special starts to feel like the norm. I […]
June 16, 2016

PR agencies: A secret weapon for demand generation campaigns

The role of public relations agencies is rapidly evolving. With a shifting digital media landscape and increased focus on personalized marketing content, prospects pull information from […]
January 12, 2016

Five reasons you should go to grad school for public relations

In the summer of 2013, I had to make a choice. As a rising college senior, I needed to decide if I would spend that fall […]
December 23, 2015

The year in review: 15 Corporate Ink milestones

The year was a successful one for Corporate Ink. We’ve grown our team, had opportunities to work with exciting companies across a variety of markets and […]
December 8, 2015

From TV to PR: How to help reporters help you

When I was a television reporter, I barely had time to take a five minute coffee break, and “lunch” was not in my vocabulary. The TV […]
November 24, 2015

How to perfect your holiday social media strategy

As the holidays descend upon us once again and online promotions ramp up, social media can quickly become a noisy and crowded place to share your […]
November 19, 2015

Going global isn’t easy: Six tips for the expanding business

There’s no doubt that the world is getting smaller. Technological advances like the Internet, and now social media, are making it easier for companies to do […]
November 17, 2015

Three ways to stay ahead of the shifting analyst relations landscape

It’s no secret that the analyst landscape is shifting and smaller, industry-specific firms are becoming more important than ever before. As the industry becomes more crowded, […]
November 5, 2015
First year job

What I learned in my first year of PR

Public relations is an exciting and rewarding industry in which to work. No day is ever the same, and nothing beats the high of delivering valuable […]
October 21, 2015

A Back to the Future homage: Marketing in the last 25 years

Today is a big day for cinephiles and fans of cheesy 80s pop culture. In Back to the Future II, Marty McFly traveled into the future […]
August 11, 2015

Is the Phone Pitch Really Dead?

The newsroom is shrinking, and reporters are busier than ever. Under pressure to meet deadlines with quality content that their readers care about, reporters are being […]
March 12, 2015

How B2B Market Pressures are Changing PR

We’re really proud to be a partner in Worldcom, the world’s largest partnership of independent PR firms. Our Dallas partner, Michael A. Burns & Associates asked us […]
December 15, 2014

So, You Caught the Reporter’s Interest. Now What?

Grabbing the attention of a reporter isn’t an easy task. With journalists receiving nearly 12,000 emails a year– most of which they delete- the competition for […]
August 29, 2014

5 Tips to Break through the 12,000 Emails Reporters Receive–and Delete–Each Year

How do you cope when the reporters you want to target get 12,000 emails a year – and spike most of them? That’s our job–hitting it […]
February 26, 2014

A Reporter’s Perspective on PR: Making the Pitch a Win-Win

As a journalist, I got used to a full inbox. Every glance at my email came with the added adventure of sorting through another batch of […]
October 25, 2013

5 Ways to Improve Your Monthly Newsletter, Today

Whether you’re sending it out through an email system or a marketing automation tool, here are a few tips to be sure your content is read […]
August 2, 2013

4 Tips for Faster Writing

Writing is an art. Art requires patience. Unfortunately, patience isn’t an option. Chances are, you need well-written and compelling content as quickly as possible, which means […]
July 19, 2013

Stay Connected: Four Apps for the Marketing Professional

I have about 100 apps on my phone–and I hardly use any of them–but here are 4 that I couldn’t live without. Tempo AI Meet the […]
October 26, 2012

3 Cybersecurity Trends for 2013

As a security PR firm, we know that the cybersecurity industry is often defined by conflict – between convenience and risk, hype and genuine threats, or […]
August 21, 2012

What Does It Mean When PR Firms Can’t Write?

A high school friend – and one of the smartest guys I know – is reinventing his business. He started out in IT, became a reporter, then […]
April 26, 2012

Why I’m Tired of The Globe and Harvard

Q: How many times can The Boston Globe write about kids from Harvard? A: Never enough. In this town, it seems if you’ve gone to Haahvaad, […]
March 12, 2012

Three Signs B2B PR is Changing for the Better

A lot more goes into running a PR firm than I thought pre-agency life, and our goals for growth at Corporate Ink far outnumber the hours […]
January 12, 2012

I Have a Dream…

Not nearly as profound as that of Martin Luther King, Jr.’s  – but a dream nonetheless. It’s all about taking risks (and if you’re anything like […]
November 10, 2011

The ABCs of Selling, from Three Top CEOs

There’s nothing like hearing a CEO talk about sales. I just heard three of them – all men – talk about the real deal of selling: […]