net promoter score

Insight into the world of tech, marketing and PR.

April 24, 2012

Word-of-Mouth Reaches the Boardroom. And for the Paycheck.

Verizon is feeling the pressure. One of the leaders in using Net Promoter™ customer feedback to drive customer loyalty and presumably improve service, is now in the […]
January 23, 2012

How Customer Satisfaction Surveys Tell the Future

It’s funny – just asking customers what they want more of is one of the best ways to see where the market is heading, and where […]
December 20, 2011

Keeping Score: What Net Promoter Tells Us

Each year, I learn the most about our clients, and our company, by asking our clients to answer 6-7 simple questions. It’s called Net Promoter™ – and […]