metrics

Insight into the world of tech, marketing and PR.

March 10, 2014

4 Tips on Tracking Metrics and Your PR Campaign Decisions

PR has changed over the last decade, and gone are the days when campaigns were measured on “buzz” and “excitement.” Now, nearly every type of PR […]
September 6, 2013

3 Common-Sense Strategies to Highlight Marketing’s Sales Impact

Marketing should drive sales. Good marketers know this. Great marketers can prove it. HubSpot CMO Mike Volpe – who knows a thing or two about connecting […]