media

Insight into the world of tech, marketing and PR.

April 27, 2017

Why every executive should care about the NFL Draft

It’s Draft Day – but why should communications professionals care? If your job includes media relations, we’ll tell you why you should be paying attention.  It’s […]
April 10, 2017

Beyond the coverage: How to use media to drive pipeline

Scoring targeted, on-message media coverage is always a win – but it’s only the first step. After the story goes live and the initial excitement dies […]
March 14, 2017

Maximizing the “luck factor” when pitching

St. Patrick’s Day in Boston: Where the bars open before noon, swarms of millennials storm the streets in fake beards and green body paint and the […]
November 2, 2016
Bean Pod podcast

The Greatest Hits: Is there a formula for earning media coverage? (Podcast)

In this week’s episode of The Bean Pod, Corporate Ink discusses what it takes to build a well-rounded media approach. Are you trying to get covered […]
September 29, 2015

Microcontent: Bite-Sized Content is the Next Big Thing

It wasn’t that long ago when many people would start their day by sitting down with a newspaper, a hot cup of coffee and a warm […]
June 8, 2015

Everything You Need to Know About Working with the Media

A Q&A with Journalist Kira M. Newman Kira Newman is a technology and psychology journalist who has written more than 1,300 articles and seen over 13,000 […]
May 18, 2015

The “E” in “PESO”: Leveraging public relations in the new marketing model

  The marketing landscape has changed drastically in recent years, and today’s marketing program is no longer a mashup of standalone campaigns. Marketing success demands integration, […]
May 8, 2015

How To Maximize Positive Media Coverage

Landing a great piece of media coverage takes a lot of skill and effort. For the best results, you must take the time to identify a […]
April 9, 2015

What’s the Value of Public Relations, Anyway?

“You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There […]
February 2, 2015

PR Lessons from the Patriots: Deflategate to the Super Bowl

Sunday’s Super Bowl win by the New England Patriots over the Seattle Seahawks was unbelievable, to say the least. The majority of fans, outside of Patriots […]
December 15, 2014

So, You Caught the Reporter’s Interest. Now What?

Grabbing the attention of a reporter isn’t an easy task. With journalists receiving nearly 12,000 emails a year– most of which they delete- the competition for […]
April 25, 2014

Rise of the Contributor and It’s Impact on the PR World

The model for newsrooms and publications is changing, and with that, reporting staffs are shrinking. For PR professionals, this means finding creative ways to make media […]
July 15, 2013

Senior HARO Editor turned PR newbie, Tips for HARO beginners

For all the PR professionals out there, seasoned or new, it’s crucial to connect with the media in a timely and convenient way. One tool that […]
May 16, 2013

Why PR is More Interesting Than Being a Reporter

Next year marks 25 years in PR for me. I switched after writing about 2,500 newspaper stories from a whole bunch of different countries, and the […]
February 1, 2013

PR Confidential: PR Versus Publicity

It’s a semantic question.  What is the difference?  Seth Godin articulates his vision on his blog below: Publicity is the act of getting ink. Publicity is […]
February 2, 2012

PR Doesn’t Stand for Press Release

What do you think of when you think PR? Is it just pitches and press releases? If so, we’re a little offended – but with a […]