Insight into the world of tech, marketing and PR.

May 31, 2018

The components to a successful media launch: Before, during and after

One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product release, funding, an industry […]
August 2, 2017

How solid media coverage translates into sales

Strategically placed media coverage can translate into tangible business results. Learn more about how good press can build pipeline and give you more than just third […]
November 2, 2016
Bean Pod podcast

The Greatest Hits: Is there a formula for earning media coverage? (Podcast)

In this week’s episode of The Bean Pod, Corporate Ink discusses what it takes to build a well-rounded media approach. Are you trying to get covered […]
December 8, 2015

From TV to PR: How to help reporters help you

When I was a television reporter, I barely had time to take a five minute coffee break, and “lunch” was not in my vocabulary. The TV […]
November 5, 2015
First year job

What I learned in my first year of PR

Public relations is an exciting and rewarding industry in which to work. No day is ever the same, and nothing beats the high of delivering valuable […]
September 8, 2015

Yes, Earned Media Measurement Does Exist

A Q&A with Christine Perkett, founder of SeeDepth Measuring the effectiveness of media relations has long been a struggle for marketers. Tools that measure what actually […]
August 11, 2015

Is the Phone Pitch Really Dead?

The newsroom is shrinking, and reporters are busier than ever. Under pressure to meet deadlines with quality content that their readers care about, reporters are being […]
June 8, 2015

Everything You Need to Know About Working with the Media

A Q&A with Journalist Kira M. Newman Kira Newman is a technology and psychology journalist who has written more than 1,300 articles and seen over 13,000 […]
May 8, 2015

How To Maximize Positive Media Coverage

Landing a great piece of media coverage takes a lot of skill and effort. For the best results, you must take the time to identify a […]