measurement

Insight into the world of tech, marketing and PR.

May 1, 2013

A Fresh Take On Measuring The Value Of Marketing

We spend a lot of time talking about how to best measure the impact of media placements, tweets and paid content in this industry – even […]
March 29, 2013

3 Digital Marketing Tips From 100 Years Ago

Claude C. Hopkins never wrote a blog post. He didn’t need to optimize for mobile devices or decide whether to use Flash. He never ran a […]
October 4, 2012

The 4 Toughest Issues for CMOs? Here’s 2 of Them

You’re not alone. That’s the silver lining from a recent event of CMOs, entrepreneurs and marketing-aware CEOs on the top pain points facings organizations today – […]