marketing

Insight into the world of tech, marketing and PR.

February 18, 2019

7 Ecommerce Forecasts for B2B Marketers

Some of the most interesting ideas at the recent annual ecommerce summit by MITX should be food for thought for B2B marketers: About how branding is shape-shifting; The […]
July 30, 2018

Be the best from anywhere: Three tips for remote working success

In May 2018, CNBC reported that 70 percent of people around the globe work remotely at least one day a week. Statistics like that don’t indicate […]
May 31, 2018

The components to a successful media launch: Before, during and after

One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product release, funding, an industry […]
March 27, 2018

Supply Chain Marketers, Listen Up: The Trends You Need to Know About

There are several big supply chain trends today that marketers should be paying attention to – and acting on – to raise awareness and drive growth. […]
May 17, 2017

At Nintendo, supply chain & marketing collaboration results in success

Leading supply chains are powerful tools for driving a business forward, especially when combined with the marketing department’s insights and perspective. Nintendo recently made a surprising […]
May 8, 2017

Risky business: How to handle PR nightmares

Is all press good press? Sincerity is the key to recovering from public relations crises. Corporate Ink shares how to master crisis management. In the last […]
May 1, 2017

Push vs. pull marketing: How millennials are changing the game

Though some members of other generations may give them a bad rap, millennials are challenging how companies have faithfully marketed their products for decades. Millennials may […]
April 24, 2017

Marketers: Why aren’t you changing the world yet?

Marketers: It’s time to take up the mantle of societal change, and use our skills to make the world a better place. Here’s how.   Sometimes […]
February 20, 2017
Bean Pod podcast

Mobile ads & New England Patriots win big

In this special episode of The Bean Pod, we’re joined by Mike Parker, Greg Hakim and Gil Haylon to reflect on the Pats championship victory. Recorded […]
February 13, 2017

Clients are successful at PR when…

Having spent the better part of 20 years working in PR agencies I can tell you that one of the most common discussions with new clients […]
February 1, 2017
Bean Pod podcast

How to make event marketing worth your effort (Podcast)

When done right, event sponsorship and attendance can be a great way to reach prospects and get face time with the media. Charlotte Jolicoeur joins this […]
January 24, 2017

A practical guide to networking in PR and marketing

Love it or hate it, networking is a critical component to growing your professional career. Whether you’re looking for a job or just want to meet […]
January 9, 2017

Corporate Ink’s top 16 of 2016

In 2016, we saw a lot of big changes at Corporate Ink: From new digs to new clients to new employees, the year was one of […]
December 12, 2016
marketing tech, b2b

The 2017 travel trends and how they impact travel marketing

As millennials have become known for their embrace of travel, it has caused a domino effect on the travel market seeing significant changes in the past […]
December 7, 2016

Even “boring” industries need marketing

At Corporate Ink, we’ve heard it many times: “I love the work you guys do, but the stuff my company does just isn’t that interesting. I’m […]
November 28, 2016

Four tips for maintaining work-life balance in PR

It’s no secret that managing work, relationships and extracurricular activities can be a challenge. At Corporate Ink, we stress the importance of unplugging and relaxing, because […]
November 21, 2016
marketing tech, b2b

Innovation Women conference: Empowering women to succeed in public speaking

Last month, some of the ladies of Corporate Ink had the chance to attend an event hosted by Innovation Women and Women Entrepreneurs Boston (WE Bos). […]
October 17, 2016
marketing tech, b2b

B2B Smarketing: Four reasons marketing and sales hate each other

Marketing hates sales, sales hates marketing. It’s an all too common trope we hear over and over again in this business. Marketing claims it’s creating tons […]
August 24, 2016
Bean Pod podcast

Personalization: The good, the bad and the creepy (Podcast)

On the first full-length episode of The Bean Pod, Account Director Melissa Nazar and Host John Costello, account executive, discuss the different ways that personalization can […]
August 22, 2016
Bean Pod podcast

We’re starting a podcast: Introducing The Bean Pod

Podcasts are all the rage today. From political banter to sports commentary to tech talk, podcasts are taking the marketing world by storm, and we want […]
August 15, 2016
First year job

The view from my office: Five lessons I learned as a Corporate Inker

After being exposed to Corporate Ink, it’s easy to lose sight of how special this agency is because special starts to feel like the norm. I […]
June 16, 2016

PR agencies: A secret weapon for demand generation campaigns

The role of public relations agencies is rapidly evolving. With a shifting digital media landscape and increased focus on personalized marketing content, prospects pull information from […]
May 24, 2016

This month in PR and marketing: May 2016

The marketing and PR world is constantly evolving, and this month was no exception. Here are four recent stories that discuss what’s hot right now: 1. Has […]
May 17, 2016

Are you asking the right questions of your marketing data?

The rise in the sophistication and availability of marketing data analytics over the past several years has given marketers a new edge in determining the best […]
January 6, 2016

Is your mobile strategy to just “phone it in?”

In the early 20th century, the ubiquity of the Model T made it a necessity for businesses to have roadside billboards. At the tail end of […]
December 23, 2015

The year in review: 15 Corporate Ink milestones

The year was a successful one for Corporate Ink. We’ve grown our team, had opportunities to work with exciting companies across a variety of markets and […]
November 17, 2015

Three ways to stay ahead of the shifting analyst relations landscape

It’s no secret that the analyst landscape is shifting and smaller, industry-specific firms are becoming more important than ever before. As the industry becomes more crowded, […]
November 10, 2015

Avoiding customer service purgatory

This past month, I have been working with my mobile service provider to try and resolve a, what I thought would be, simple billing issue. Unfortunately, […]
November 5, 2015
First year job

What I learned in my first year of PR

Public relations is an exciting and rewarding industry in which to work. No day is ever the same, and nothing beats the high of delivering valuable […]
October 21, 2015

A Back to the Future homage: Marketing in the last 25 years

Today is a big day for cinephiles and fans of cheesy 80s pop culture. In Back to the Future II, Marty McFly traveled into the future […]
September 10, 2015

Getting social: Building your personal brand

While using social media from a marketing and PR standpoint isn’t new, some professionals often forget to build out their own personal profiles, or have trouble […]
July 7, 2015

Why You Shouldn’t Cut Corners on Marketing Personalization

With the Apple Watch helping to kick start the boom of wearable technology, many consumers now have access to the internet, in multiple forms, wherever they […]
May 18, 2015

The “E” in “PESO”: Leveraging public relations in the new marketing model

  The marketing landscape has changed drastically in recent years, and today’s marketing program is no longer a mashup of standalone campaigns. Marketing success demands integration, […]
May 13, 2015

SEO Starter Pack: Simple Steps for Successful Optimization

Earlier this spring, Google rolled out a significant change in its algorithm to account for the high-volume of mobile searches taking place. While Mobilegeddon wasn’t the […]
May 8, 2015

How To Maximize Positive Media Coverage

Landing a great piece of media coverage takes a lot of skill and effort. For the best results, you must take the time to identify a […]
April 30, 2015

Opening the gates: Should you free your content?

For the majority of marketing teams, gating content isn’t even a second thought. The idea of not creating tangible leads from a critical piece of content […]
April 9, 2015

What’s the Value of Public Relations, Anyway?

“You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There […]
March 30, 2015

Four PR Hacks You Need to Know

There’s no quick trick to rocket your company to fame, however there are some hacks that you should be doing to make it easier and quicker […]