lead-gen

Insight into the world of tech, marketing and PR.

December 1, 2015

Freemium products still need premium marketing strategies

If you’re reading this while listening to music through a streaming audio service, then you’re probably more familiar with one of enterprise tech’s burgeoning concepts than […]
April 30, 2015

Opening the gates: Should you free your content?

For the majority of marketing teams, gating content isn’t even a second thought. The idea of not creating tangible leads from a critical piece of content […]
September 18, 2014

3 Ways to Turn Pinterest Into a B2B Lead Gen Machine

When it comes to B2B marketing with Pinterest, the main idea is to drive quality traffic back to the company website, with the ultimate goal of […]
February 23, 2012

Content Marketing: Fuel for SEO and Lead-Gen

Content creation isn’t easy, but it sure is impactful. The power of content goes well beyond boosting search positioning and garnering readership – it can actually […]