journalism

Insight into the world of tech, marketing and PR.

December 8, 2015

From TV to PR: How to help reporters help you

When I was a television reporter, I barely had time to take a five minute coffee break, and “lunch” was not in my vocabulary. The TV […]
August 11, 2015

Is the Phone Pitch Really Dead?

The newsroom is shrinking, and reporters are busier than ever. Under pressure to meet deadlines with quality content that their readers care about, reporters are being […]
February 26, 2014

A Reporter’s Perspective on PR: Making the Pitch a Win-Win

As a journalist, I got used to a full inbox. Every glance at my email came with the added adventure of sorting through another batch of […]