Integrated Marketing

Insight into the world of tech, marketing and PR.

October 11, 2017

Why you should prep for your tradeshow like a job interview

Like an interview, tradeshow marketing yields success proportionate to the effort you put into it. Would you walk into a job interview cold? Benjamin Franklin once […]
August 2, 2017

How solid media coverage translates into sales

Strategically placed media coverage can translate into tangible business results. Learn more about how good press can build pipeline and give you more than just third […]
April 9, 2015

What’s the Value of Public Relations, Anyway?

“You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There […]
August 27, 2013

Top 6 Content-Marketing Takeaways from Inbound ’13

What do you get when you bring 5,000 socially-and digitally-inclined marketing execs together in one city?  A ton of strong, practical and ready-to-implement inbound marketing ideas. […]