inbound marketing

Insight into the world of tech, marketing and PR.

November 3, 2015

20 things we learned at Hubspot’s INBOUND 2015 conference

Corporate Ink is no stranger to HubSpot or its INBOUND conference; in fact, we’ve been attending the annual event since its early days. This year was […]
September 12, 2013

Did That Innovation Consultant Really Tell Me to Think Inside the Box?

I’m not a fan of “think outside the box” – a saying that’s used and abused from boardrooms to Blue’s Clues. I cringe when I hear […]
August 29, 2013

Know Your Audience, And Where They Live

Establishing lifelong customers depends on intuitive outreach, influenced by behavioral tendencies, with lifecycle in mind. To this point, segmentation has been largely dictated by where customers, […]
August 27, 2013

Top 6 Content-Marketing Takeaways from Inbound ’13

What do you get when you bring 5,000 socially-and digitally-inclined marketing execs together in one city?  A ton of strong, practical and ready-to-implement inbound marketing ideas. […]