hubspot

Insight into the world of tech, marketing and PR.

November 17, 2016
Bean Pod podcast

INBOUND 2016: Corporate Ink’s HubSpot round-up

Last week, Corporate Ink attended HubSpot’s INBOUND conference to learn the latest in content strategy, website creation, inbound marketing and sales. On this episode of The Bean […]
November 3, 2015

20 things we learned at Hubspot’s INBOUND 2015 conference

Corporate Ink is no stranger to HubSpot or its INBOUND conference; in fact, we’ve been attending the annual event since its early days. This year was […]
October 24, 2014

Why 73% of Sales Pros Outperform the Competition

When sales kills it – no one demands to know what they’re doing right. Increasingly, they’re investing in social networks. The numbers – provided by Aberdeen […]
October 22, 2014

How to Tell Your Brand Story

Your product or service may be the muscle of your business, but your brand is its heart and soul. Even B2B companies are selling to people. […]
October 20, 2014

ROI Raises the Game for 2015

“How much revenue is marketing driving?” It’s the question of the day – and it’s getting louder. By 2017, marketing budgets are slated to outstrip IT spending. […]
September 12, 2013

Did That Innovation Consultant Really Tell Me to Think Inside the Box?

I’m not a fan of “think outside the box” – a saying that’s used and abused from boardrooms to Blue’s Clues. I cringe when I hear […]
September 6, 2013

3 Common-Sense Strategies to Highlight Marketing’s Sales Impact

Marketing should drive sales. Good marketers know this. Great marketers can prove it. HubSpot CMO Mike Volpe – who knows a thing or two about connecting […]
August 29, 2013

Know Your Audience, And Where They Live

Establishing lifelong customers depends on intuitive outreach, influenced by behavioral tendencies, with lifecycle in mind. To this point, segmentation has been largely dictated by where customers, […]
August 27, 2013

Top 6 Content-Marketing Takeaways from Inbound ’13

What do you get when you bring 5,000 socially-and digitally-inclined marketing execs together in one city?  A ton of strong, practical and ready-to-implement inbound marketing ideas. […]
October 4, 2012

The 4 Toughest Issues for CMOs? Here’s 2 of Them

You’re not alone. That’s the silver lining from a recent event of CMOs, entrepreneurs and marketing-aware CEOs on the top pain points facings organizations today – […]
September 21, 2012

Help Wanted? Traits for Success

The hiring market is back. Or so it seems – there’s much more chatter about finding and keeping the ‘right’ people. We hire one or two […]
August 31, 2012

So Many Gaps to Bridge; So Much Opportunity When It’s Done Right

Men and women. Dems and the GOP. Suppliers and customers. Sales and marketing. How is it possible that after all these years, we’re still talking about […]