email marketing

Insight into the world of tech, marketing and PR.

June 28, 2017

To all: The worst email mistake – and how to fix it

Your audience matters just as much as your message. Three strategies to segment your email marketing database for better performance. Why isn’t this email going to […]
May 10, 2017
Bean Pod podcast

Turning emails into sales with Rethink Robotics VP (Podcast)

Email marketing is one of the most critical initiatives that organizations can engage in to drive new leads for sales. Not only does it help bring […]
February 16, 2015

Three Simple Tactics to Increase Your Reach

Getting noticed by customers, prospects and media isn’t easy nowadays. For any business, reaching a wider audience is critical to expanding brand awareness and reaching new customers. […]
August 26, 2013

What to Look for in an Email Marketing Automation Platform

Email, snail-mail, fax, phone…the mediums for communication these days are almost endless. But as your Rolodex gets bigger, how can you manage who gets what and […]