customers

Insight into the world of tech, marketing and PR.

August 22, 2014

The Seven Deadly Sins of Social Media

Managing your company’s social media accounts is fun and easy, right? A few posts here, a few “Likes” there, what’s the big deal? But are you […]
April 10, 2014

How B2B Prospects Consume Content

Content marketing tends to follow a playbook: content is created, qualified leads are identified and sales grooms them into buyers. But where does content go after […]
March 21, 2014

What Kind of Conference Do Your Customers Want?

There’s a lot to love about user conferences: The networking opportunities, the industry insights and best practices, the face–to-face conversations with customers – and of course, […]
August 29, 2013

Know Your Audience, And Where They Live

Establishing lifelong customers depends on intuitive outreach, influenced by behavioral tendencies, with lifecycle in mind. To this point, segmentation has been largely dictated by where customers, […]