customer experience

Insight into the world of tech, marketing and PR.

November 10, 2015

Avoiding customer service purgatory

This past month, I have been working with my mobile service provider to try and resolve a, what I thought would be, simple billing issue. Unfortunately, […]
April 30, 2015

Opening the gates: Should you free your content?

For the majority of marketing teams, gating content isn’t even a second thought. The idea of not creating tangible leads from a critical piece of content […]
January 17, 2013

Trade Show ROI? 4 Ways to Get More of Everything You Want

The first trade show of the year opened with a quiet thud. CES’s 3,200 exhibitors may have gotten what they paid for, but unfortunately, almost none […]
January 2, 2013

How Does The Zipcar Acquisition Improve Avis’ Brand?

Zipcar is the best of both worlds for young professionals living in Boston – the convenience of a car without the sky-high parking costs and a […]