content

Insight into the world of tech, marketing and PR.

January 25, 2017
Bean Pod podcast

Video for beginners: Tips & tricks from Darcy Fortune (Podcast)

Darcy Fortune, videographer and SEO PR Analyst at GCAi joins this week’s episode of The Bean Pod to share advice for getting started with video content. […]
January 6, 2016

Is your mobile strategy to just “phone it in?”

In the early 20th century, the ubiquity of the Model T made it a necessity for businesses to have roadside billboards. At the tail end of […]
August 29, 2014

5 Tips to Break through the 12,000 Emails Reporters Receive–and Delete–Each Year

How do you cope when the reporters you want to target get 12,000 emails a year – and spike most of them? That’s our job–hitting it […]
June 25, 2014

The Who, What, Where, and Why of Content Strategies

Creative content budgets are expected to swell this year, but most businesses are still struggling to string together an effective content strategy. Before jumping in to […]
April 10, 2014

How B2B Prospects Consume Content

Content marketing tends to follow a playbook: content is created, qualified leads are identified and sales grooms them into buyers. But where does content go after […]
November 21, 2013

The Psychology of Consuming Content

As marketers and PR pros, we’re creating content that typically falls into two types of layout categories: 1) Evenly distributed content (like a market brief) 2) […]
October 25, 2013

5 Ways to Improve Your Monthly Newsletter, Today

Whether you’re sending it out through an email system or a marketing automation tool, here are a few tips to be sure your content is read […]
February 23, 2012

Content Marketing: Fuel for SEO and Lead-Gen

Content creation isn’t easy, but it sure is impactful. The power of content goes well beyond boosting search positioning and garnering readership – it can actually […]