Insight into the world of tech, marketing and PR.

November 17, 2016
Bean Pod podcast

INBOUND 2016: Corporate Ink’s HubSpot round-up

Last week, Corporate Ink attended HubSpot’s INBOUND conference to learn the latest in content strategy, website creation, inbound marketing and sales. On this episode of The Bean […]
September 23, 2016
Bean Pod podcast

Rust belt ruminations: Experiences at Content Marketing World (Podcast)

In the nonstop world of agency marketing, it can be great to get away sometimes, even if your destination is more rust belt than tropical. And […]
September 16, 2016

Dear content marketers: Stop creating so much content

Content marketers – myself included – seem to have a serious case of FOMO. We’re constantly questioning the work we’re doing: Are we creating enough content? […]
November 3, 2015

20 things we learned at Hubspot’s INBOUND 2015 conference

Corporate Ink is no stranger to HubSpot or its INBOUND conference; in fact, we’ve been attending the annual event since its early days. This year was […]
October 1, 2015

Four traits to look for in a content agency

Marketers know they need to produce quality content, but adding content creation to the ever-growing list of a marketer’s responsibilities is easier said than done. Typically, […]
September 29, 2015

Microcontent: Bite-Sized Content is the Next Big Thing

It wasn’t that long ago when many people would start their day by sitting down with a newspaper, a hot cup of coffee and a warm […]
August 18, 2015

Demand Generation and PR: Why the two must become one

The most successful brands – whether in business to business, business to consumer or the nonprofit space – find ways to tell compelling stories that speak […]
May 18, 2015

The “E” in “PESO”: Leveraging public relations in the new marketing model

  The marketing landscape has changed drastically in recent years, and today’s marketing program is no longer a mashup of standalone campaigns. Marketing success demands integration, […]