content creation

Insight into the world of tech, marketing and PR.

September 16, 2016

Dear content marketers: Stop creating so much content

Content marketers – myself included – seem to have a serious case of FOMO. We’re constantly questioning the work we’re doing: Are we creating enough content? […]
May 24, 2016

This month in PR and marketing: May 2016

The marketing and PR world is constantly evolving, and this month was no exception. Here are four recent stories that discuss what’s hot right now: 1. Has […]
September 29, 2015

Microcontent: Bite-Sized Content is the Next Big Thing

It wasn’t that long ago when many people would start their day by sitting down with a newspaper, a hot cup of coffee and a warm […]
November 21, 2012

Inbound Marketing: A Magic Pill For Driving More Leads?

HOORAY INBOUND MARKETING!! It’s tough not to get swept up by the inbound marketing hype machine these days. Leads, demand generation and more leads – that’s […]