Campaign

Insight into the world of tech, marketing and PR.

March 6, 2017

Creating action from awareness: How to win a prospective client’s business

When it comes to assessing the benefits and value of a comprehensive public relations program, the first thing companies typically look toward is awareness. After all, […]
June 25, 2014

The Who, What, Where, and Why of Content Strategies

Creative content budgets are expected to swell this year, but most businesses are still struggling to string together an effective content strategy. Before jumping in to […]
March 10, 2014

4 Tips on Tracking Metrics and Your PR Campaign Decisions

PR has changed over the last decade, and gone are the days when campaigns were measured on “buzz” and “excitement.” Now, nearly every type of PR […]
November 8, 2013

3 Tips for New Content Marketers

Everyone loves content marketing. It’s not hyperbole – 97 percent of marketers use it to some degree. Unfortunately, enthusiastically diving into a content campaign without really […]