buyers

Insight into the world of tech, marketing and PR.

May 20, 2014

So Who’s in Your Framily?

Yeah, there could be a new word. It might last for today’s social minute, or become another meme. In case you’ve been sleeping (or not watching […]
April 10, 2014

How B2B Prospects Consume Content

Content marketing tends to follow a playbook: content is created, qualified leads are identified and sales grooms them into buyers. But where does content go after […]