Branding

Insight into the world of tech, marketing and PR.

October 22, 2014

How to Tell Your Brand Story

Your product or service may be the muscle of your business, but your brand is its heart and soul. Even B2B companies are selling to people. […]
January 2, 2013

How Does The Zipcar Acquisition Improve Avis’ Brand?

Zipcar is the best of both worlds for young professionals living in Boston – the convenience of a car without the sky-high parking costs and a […]