brand

Insight into the world of tech, marketing and PR.

April 17, 2017

The Boston Marathon: A $192M brand

$192,000,000. That’s the dollar value the Boston Marathon brings to the city. For the more than 30,000 runners, and the 600,000 or so families and friends […]
July 11, 2014

Harnessing the Social Power of Your Biggest Fans

The concept of brand “superfans” is not necessarily a new one. Consumers all over the world have been talking about their favorite companies and products online, […]
September 14, 2011

Is Brand the New #1 PR Goal?

Another one of our clients got sold this week. This time, it was healthcare IT client IntrinsiQ, LLC. That’s two so far this year, on top of […]