B2B

Insight into the world of tech, marketing and PR.

September 7, 2017
marketing tech, b2b

Cut through noise: How B2B marketers earn trust

Technology has created a new era of marketing, in which powerful decision engines are helping determine which path is most likely to yield the most favorable […]
October 17, 2016
marketing tech, b2b

B2B Smarketing: Four reasons marketing and sales hate each other

Marketing hates sales, sales hates marketing. It’s an all too common trope we hear over and over again in this business. Marketing claims it’s creating tons […]
May 24, 2016

This month in PR and marketing: May 2016

The marketing and PR world is constantly evolving, and this month was no exception. Here are four recent stories that discuss what’s hot right now: 1. Has […]
March 16, 2015

B2B Brands Are Embracing A March Madness Social Strategy

One tradition that marks the end of winter each year is March Madness. While television spots take the main stage, social media is increasingly becoming the […]
March 12, 2015

How B2B Market Pressures are Changing PR

We’re really proud to be a partner in Worldcom, the world’s largest partnership of independent PR firms. Our Dallas partner, Michael A. Burns & Associates asked us […]
February 16, 2015

Three Simple Tactics to Increase Your Reach

Getting noticed by customers, prospects and media isn’t easy nowadays. For any business, reaching a wider audience is critical to expanding brand awareness and reaching new customers. […]
December 12, 2014

COMING OCTOBER 2015: HUBWeek, Boston’s Answer to SXSW

This just in- Boston is launching what promises to be a major networking event showcasing innovation across technology, education, medicine and the arts from October 3-10, […]
September 18, 2014

3 Ways to Turn Pinterest Into a B2B Lead Gen Machine

When it comes to B2B marketing with Pinterest, the main idea is to drive quality traffic back to the company website, with the ultimate goal of […]
August 22, 2014

The Seven Deadly Sins of Social Media

Managing your company’s social media accounts is fun and easy, right? A few posts here, a few “Likes” there, what’s the big deal? But are you […]
July 11, 2014

Harnessing the Social Power of Your Biggest Fans

The concept of brand “superfans” is not necessarily a new one. Consumers all over the world have been talking about their favorite companies and products online, […]
June 25, 2014

The Who, What, Where, and Why of Content Strategies

Creative content budgets are expected to swell this year, but most businesses are still struggling to string together an effective content strategy. Before jumping in to […]
May 20, 2014

So Who’s in Your Framily?

Yeah, there could be a new word. It might last for today’s social minute, or become another meme. In case you’ve been sleeping (or not watching […]
March 21, 2013

Pinterest Unveils Web Analytics Tools

For B2B companies, Pinterest’s ROI and measurability have been unclear. Last week, Pinterest gave B2B marketers a new incentive to rethink the platform when it unveiled […]
May 11, 2012

Stop Trying So Hard: Writing for B2B

A simple lesson I’ve learned a few times – stop trying so hard. Last week, I learned it about writing for B2B. Inc. Magazine also published […]
March 12, 2012

Three Signs B2B PR is Changing for the Better

A lot more goes into running a PR firm than I thought pre-agency life, and our goals for growth at Corporate Ink far outnumber the hours […]
November 10, 2011

The ABCs of Selling, from Three Top CEOs

There’s nothing like hearing a CEO talk about sales. I just heard three of them – all men – talk about the real deal of selling: […]
September 30, 2011

Guest Post: The Challenge of Selling in the New Normal… And What To Do About It

Scott Willard is CEO of BroadReach Partners, Inc. (broadreachpartnersinc.com), a sales consultancy specializing in accelerating measurable top-line growth Ah, the bliss of yesterday’s sales cycle. We didn’t […]
September 16, 2011

B2B: More like Person to Person

Social media was one of the few things I had a handle on when I started at Corporate Ink about three months ago. I grew up […]