B2B PR

Insight into the world of tech, marketing and PR.

August 18, 2015

Demand Generation and PR: Why the two must become one

The most successful brands – whether in business to business, business to consumer or the nonprofit space – find ways to tell compelling stories that speak […]
October 5, 2012

Apple & the NFL: Customer Relations, the Right & Wrong Way

I’m first to admit that I know little-to-nothing about football other than to root for the Patriots as a Mass native, but who could ignore their […]