awareness

Insight into the world of tech, marketing and PR.

April 10, 2017

Beyond the coverage: How to use media to drive pipeline

Scoring targeted, on-message media coverage is always a win – but it’s only the first step. After the story goes live and the initial excitement dies […]
March 6, 2017

Creating action from awareness: How to win a prospective client’s business

When it comes to assessing the benefits and value of a comprehensive public relations program, the first thing companies typically look toward is awareness. After all, […]