Leading supply chains are powerful tools for driving a business forward, especially when combined with…
Differentiate your supply chain marketing strategy to outperform competition, break through to buyers and take your campaign efforts to the next level.
The supply chain space is exploding; by 2021, Gartner expects the market to top $19 billion in revenue. While there are huge players like SAP, Oracle, IBM and Amazon, there’s also a glut of smaller competition. According to Crunchbase, there are at least 742 companies under the tag “supply chain management,” almost 3,000 companies that consider themselves “logistics,” firms, and more than 23,000 ventures under the umbrella of “e-commerce.”
The amount of competition in supply chain and related industries leaves startups and mid-sized companies alike locked in a brutal fight for market share – and the financial rewards that come with it.
The supply chain industry is competitive, complicated and growing. Here are three tips to differentiate your firm from the rest.
You can’t be all things to all people, but you can focus your efforts in one specialized area – sourcing optimization, spend analysis, managed services, or logistics management, for example – which will help you get buyers through the door, where you can then talk about your other offerings. This strategy will help you stand out, win deals, capture new revenue and grow.
Increasing brand awareness and driving tangible marketing qualified leads starts with a well thought-out, integrated strategy. It’s also important to step out of your comfort zone, and away from the default of what you’ve always done, to really make an impact and stand out.
We’ve only just hit the tip of the supply chain marketing iceberg. To learn more, read our new white paper on tips for supply chain marketing success.