For years, the world has been shrinking, and I’m not just talking about the polar ice caps (we’re laughing through our tears at that one). I’m talking about globalization, which has been accelerating as technology and communications advance. In the marketing world, we’ve seen the results of globalization in a few critical ways:
With all of the upheaval in the political spectrum this year, many are questioning what the global community will look like moving forward. The next administration speaks of its plans to cut trade deals and re-shore manufacturing in the U.S., imposing huge tariffs on imports and incentivizing companies to stay here. We’re going out on a limb at Corporate Ink and making some bold predictions. Namely, globalization isn’t going to stop – or even slow down – in 2017, no matter what anyone says.
Despite several bumps in the road for global expansion in 2016, globalization is here to stay, and businesses will continue to expand into new territories in the new year.
International expansion isn’t easy, so don’t try to go it alone – we talked survey highlights on the Corporate Ink podcast.