The robotics industry is set to grow to more than $130 billion in just two years. Gil Haylon joined The Bean Pod to discuss the challenges and opportunities that can arise in this increasingly crowded space. Gil covers why robotics companies need to start with a solid message (2:14), the most effective PR strategies and materials (3:55), how to make the most of tradeshows (8:05) and when a robotics company should start to engage in PR (12:32).
For more information from Corporate Ink on robotics, check out our episode “Robots, AI and the Droids You’re Looking For” where we explore how the narrative around robots is shifting thanks in part to a more informed media community. Don’t forget to leave a rating and review on our iTunes podcast page to help The Bean Pod keep bringing you the latest insights from Beantown.